Strategic marketing planning involves setting goals and objectives, analyzing internal and external business factors, product planning, implementation, and tracking your progress.

The strategic marketing process is a deliberate series of steps to help you identify and reach your goals. Even more, you’ll discover what your customers want and develop products that meet those needs. Here are the steps to a successful strategic marketing process.

  1. Mission
  2. Situation Analysis
  3. Marketing Strategy/Planning
  4. Marketing Mix
  5. Implementation and Control

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